Boa Technology

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Boa Technology is a closure system manufacturer for the sports and medical industry. The company is headquartered in Denver, Colorado.

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Sports technology

Gary Hammerslag's initial inspiration for the company was the creation of laces for footwear that would stay tied and not come undone during physical activity. In 2001 the first boot-systems featuring the Boa laces were produced by Vans and K2's snowboard divisions. In 2002 DC implemented the laces into its boot-systems for snowboard boots as well. By 2004 the company moved into the cycling industry, and next into the golf industry in 2005. The lace closure systems were also integrated into other products, including trail running shoes and more general outdoor footwear. This included winter boots, hiking boots, hunting boots, and work boots. Boa has also been used by endorsed athletes in both the Olympic Games and the X-Games.

In 2011 Boa Technology changed the name of its patented closure system from the "Boa Lacing System" to the "Boa Closure System", in reaction to the use of Boa Technology on non-footwear items such as helmets, motorcycle gloves, hydration packs, medical braces, and other apparel. By 2012 Boa Technology was used in one third of all the snowboard boots produced globally, and more than 70 riders in the Tour de France used the Boa Closure System. In 2017, to reflect the expanded growth, refined innovations, and continued partnerships, Boa launched a new corporate branding and visual identity, releasing globally in February 2017.

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Medical technology

The Medical Business Unit of Boa was founded in 2011, and led by Jimmy Capra. The unit was opened in order to facilitate additional partnerships in the orthopedic and prosthesis device marketplace, in addition to providing use for additional medical technologies. The Boa Closure System has also been used in spinal bracing, created for individuals with medical problems with their back or neck. The closure system allows physicians or patients to custom fit the braces more precisely.

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People

The CEO of Boa was Gary Hammerslag until 2012, when President Mark Soderberg became CEO during the funding deal with Glenbrook Consumer Partners. Gary Hammerslag remains Chairman of the company.

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References

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External links

• Official website

Source of article : Wikipedia