Allbirds is a San Francisco-based startup aimed at designing environmentally friendly shoes. Allbirds flagship shoe is the Wool Runner, which is made from New Zealand superfine merino wool. The company claims to keep the brand as eco-friendly as possible and is a certified B Corporation.
Video Allbirds
History
Allbirds co-founder Tim Brown got the idea for the company while he was vice captain of the New Zealand soccer team. He had previously attended business school and used to make leather shoes for friends but was aware of how uncomfortable they were. In 2014, he received a research grant from the New Zealand wool industry to engineer a sneaker. He then launched his idea on Kickstarter, raising $119,000 in five days. After launching on Kickstarter, Brown teamed up with Joey Zwillinger, a biotech engineer and renewable materials expert. The co-founders began developing their process and officially launched Allbirds in March 2016.
During their first year in business, the company raised $7.25 million from investors including Lerer Hippeau Ventures, Red Sea Ventures, Slow Ventures, Peterson Partners, Antipodean and Western Technology Investment.
As of 2017, the company had 50 employees in their San Francisco headquarters, 40 employees at the Nashville warehouse and 350 contractors in a factory in South Korea.
Maps Allbirds
Products
Allbirds began with one product, the Wool Runner. In 2017, the company released a second shoe, the Lounger. The shoes are made from castor bean oil and superfine merino wool, with each strand 17.5 microns wide.
Smallbirds
On 24 October 2017, Allbirds launched a shoe line for children named Smallbirds. The limited edition children shoes are $55 a pair and are an exact replica of its adult Wool Runner. Smallbirds are for children ages 2-4 and are available in three colors: natural grey, Kea red and NZ blue.
References
Source of article : Wikipedia
0 Comments