Pou Chen Corporation (Chinese: ??????????) (Taiwan Stock Exchange Stock Code: 9904), or Pou Chen, is a leading footwear manufacturer in Taiwan, and the largest branded athletic and casual footwear manufacturer in the world. It is headquartered in Taichung City, Taiwan.
The Group was founded in Fuxing, Changhwa in 1969 by Tsai's family. It focuses on the manufacturing of athletic and casual footwear on an OEM/ODM basis for major global brands such as Nike, Adidas, Asics, Clarks, Reebok, Puma, New Balance, Crocs, Merrell. Timberland, Converse and Salomon. It owned production lines in China, Indonesia, Mexico and Vietnam. Its subsidiary, Yue Yuen Industrial Holdings (SEHK: 551), is the world's largest athletic shoe manufacturer which focuses on footwear material manufacturing.
Besides footwear business, Pou Chen is also engaged in electronics business by investing Global Brands Manufacture Limited, which is engaged in manufacturing printed circuit boards and assembling.
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